Preamble

Regulations for the Master of Strategic Marketing degree shall apply subject to provisions for both the University General Academic Regulations for postgraduate degree programmes and Faculty General Academic Regulations.

Aim

The Master of Strategic Marketing degree is designed to prepare managers to work at a strategic level and manage efficiently in a complex and uncertain environment.

Intended Learning Outcomes

By the end of the program, students will be able to:

• Design, implement and evaluate marketing plans including digital and service marketing strategies;
• Develop, execute and assess integrated marketing communications plans covering but not limited to the following communication mix elements—personal selling, sales promotion, public relations, advertising, exhibitions, direct marketing, sponsorship, word of mouth, direct marketing, packaging and merchandising;
• Craft, implement and evaluate international marketing strategies;
• Carry out business and marketing research and apply research findings to inform marketing decisions;
• Design, execute and appraise brand strategies;
• Design, implement and evaluate strategic plans; and
• Undertake marketing consultancy assignments in various specialised areas of marketing— facilitating strategic and operational marketing planning, marketing research, consumer research, brand and product research, promotional research, pricing research, distribution research, international marketing research, etc.

ENTRY REQUIREMENTS

Subject to provisions of the General Academic Regulations for Postgraduate degree programmes and Faculty General Academic Regulations for admission, the following entry requirement shall apply:

• A minimum of a first degree in any business-related field.