Preamble

Regulations for the Bachelor of Commerce Honours Degree in Marketing shall apply subject to provisions for both the University General Academic Regulations for Undergraduate degree programmes and Faculty General Academic Regulations.

Aim

The Bachelor of Commerce Honours Degree in Marketing aims to equip students with specialised theoretical knowledge, practical skills and competencies necessary for effective marketing learning.

Intended Learning Outcomes

Upon completion of the programme a graduate will be able to:

• Develop and demonstrate competence in selling and promotions;
• Demonstrate competence in conducting and applying marketing research in decision making;
• Communicate marketing messages;
• Manage supply chains; and
• Set up and manage marketing programmes and firms.

ENTRY REQUIREMENTS

Subject to provisions of the General Academic Regulations for Undergraduate degree programmes and Faculty General Academic Regulations for admission, the following entry requirements shall apply:

• Minimum of five ‘O’ level passes including English Language and Mathematics (Those without Ordinary-level Mathematics will enrol in the university’s Foundation Mathematics course) plus either,
• At least two ‘A’ level passes in relevant subjects; OR
• At least 2 years relevant work experience and either a relevant Diploma in Business related studies or Part IMM, IAC and any other recognised entry qualification.